KEATS CAMPS SUMMER 2014
FREELANCE WORK | PRINT & BRANDING DESIGN
Keats Camps is a vibrant kids camp on the Sunshine Coast which has been in operation since 1926. Coming into their new season they needed a refresh in their graphics that would speak to the new generation of staff, leadership and campers.
To move Keats forward a fun and playful aesthetic was implemented. Kid-friendly bright colours, simple graphic block shapes, and retro inspired badge elements are used across a variety of mediums including printed marketing, merchandise and website graphics. This refresh speaks to the camp’s future while acknowledging the it’s storied past.